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Kevin Proulx

Apple fans all around the world were excited about yesterday’s big event. Indeed, according to most Internet rumors, 2 new iPhone and a smart watch were expected to be shown to the press. Ultimately, the rumors were true as the iPhone 6 and iPhone 6 Plus were unveiled during the event in addition to the Apple Watch, the Cupertino giant’s answer to the smartwatches recently launched by its competitors. In this article, I will share with you everything you need to know about the new products unveiled yesterday during Apple’s event.

The Rumors Were True, Apple Revealed 2 new iPhone and a Smartwatch

2 New iPhone: IPhone 6 AND IPhone 6 Plus

The iPhone 6 is the first iPhone with a screen that pushes the 4 inch barrier. Indeed, the iPhone 6 has 4.7-inch screen with a resolution of 1334 X 750 pixels. It is the thinnest smartphone ever built by Apple with a thickness of 6.9 mm.

With the iPhone 6 Plus, Apple enters the ‘phablets’ market. With its 1920 X 1080 pixels 5.5-inch screen, Apple now has a device that will satisfy consumers who are looking for a great phone. Despite its size, the iPhone 6 Plus is still thinner than the iPhone 5S (7.6 mm) at 7.1 mm. The large size of the screen allows the phone to use the home screen in landscape mode and to gain access to additional keys on the keyboard, among others. Finally, to ease one-handed use of the device, top of the screen icons will scroll down when users double-click the Home button.

The 2 New iPhone

The two smartphones are powered by Apple’s new A8 processor, which is 50% more efficient and 25% faster than the A7 processor found in the current iPhone and iPad. Regarding the phones’ software, iPhone 6 and iPhone 6 Plus will be sold with iOS 8 pre-installed (iOS 8 will be available on September 17th for previous generation iPhone owners). They are also equipped with an NFC antenna, a first for an iPhone, to be able to pay with the new ApplePay system.

Camera wise, the megapixels count is the same at 8, but it has been greatly improved, according to Apple. Autofocus is faster than on the iPhone 5S and the camera can shoot at 1080p/30fps, 1080p/60fps and 240fps slow motion videos. In addition, panoramic photos can now be up to a resolution of 42 megapixels and the iPhone 6 Plus offers optical image stabilization.

Regarding price and release date, the iPhone 6 will be sold between $ 199 (16GB Version) and $ 399 (128GB version) and iPhone 6 Plus between $ 299 (version 16GB) and $ 499 (version 128GB), depending on which model you choose (the advertised prices are valid when a 2 year agreement is signed when you acquire the phone, of course). Both models will be available on September 19.

Apple Will Tackle the Smartwatch Market in 2015 With The Apple Watch

After witnessing competitors such as Samsung, LG and Motorola launch smartwatch models during big events, yesterday was Apple’s turn to reveal what it had in store.

For the Apple Watch, Tim Cook and his team went with a rectangular face when the competition appears to shift towards circular faces. Apple’s smart watch will be available in two models and with a choice of 6 different straps that cover several styles. Regarding price and release date, the watch will be sold starting at $ 349 and will be available in early 2015.

Apple Watch

The Apple Watch is a very interesting product on a technical level. Indeed, the screen is not only a touchscreen; it is able to identify the force that is applied to it. Thus, a quick tap on the screen will not trigger the same action as a sustained press. In addition, Cupertino engineers understood that ‘pinch to zoom’ was not the best idea for a smartwatch screen. To get around this, the Apple Watch relies on a wheel on its side that is reminiscent of the one found in traditional watches. This wheel will be used, among other things, to zoom in on maps or to scroll through a text message conversation. A click on the wheel will bring the user back to the home screen. Finally, fitness and health is very important to Apple’s smartwatch, as evidenced by the many sensors that are located on the back of the device.

This concludes this brief overview of the new products that were announced by Apple yesterday. Will you be a day one iPhone 6 owner? Are you thinking about buying an Apple Watch in 2015?

The carrot and the stick metaphor is one that is used widely to display Reward and Punishment as two methods in order to ensure productivity. The thought is simple, in order to get a mule to move on a farm, there are two ways. You can dangle a carrot in front of it and have it move towards the carrot, and when it has done its task it gets the carrot as a reward. Alternatively, you can hit it with a stick when it stops and by following behind the mule with a stick it will be inclined to keep moving.

Translated into modern business, this can be explained with a sales team. Make more sales and you will get a cash bonus (this is the carrot), or make less sales than your quota and you will be, in extreme cases fired (that being the stick). You can see this exemplified in David Mamet’s play, Glengarry Glen Ross (popularized by the film with Alec Baldwin and Al Pacino). If you haven’t seen it, I highly recommend you do. This is a bit of a spoiler, so skip the next paragraph if you don’t want to hear more.

In the story, a sales team isn’t meeting their quota, so Alec Baldwin comes in to fix it. He offers a new Cadillac to the top seller and says that the lowest seller of that month will be fired. The salesmen get vicious and turn on each other. It gets to a point where they are even damaging the work of their colleagues who are now seen as their competitors. This “incentive” not only put a serious weight on the sales team, but that weight impaired them and stopped them from doing their job right.

This article is inspired by a Daniel Pink video I saw on Hubspot’s blog. The video speaks about the danger of the “carrot and stick” method. Studies have proven that for simple, mechanical tasks (say doing dishes, for example) this method works perfectly. However, for anything more complex, for anything that requires a minimum amount of creativity and free thinking this method actually hinders productivity! Employees perform far worse than they would without this incentive. It may be counter-intuitive, but the secret is to let go. Giving your creative team freedom without pressuring them with monetary gains is the best possible thing you can do.

Here is the video explaining all of this and more, in detail. Enjoy!

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