Despite all the changes and trends that unfolded on the web in recent years, it is still important for a company to have an SEO strategy in 2015. What has changed in recent years is that SEO and marketing now direct their efforts towards the same objectives rather than working separately. In this article, I will give you 6 recommendations to follow for your SEO strategy in 2015.
1) Optimize Your Website for Mobile Search
Since April 21st, websites optimized for mobile devices are ranked better in search results pages on these devices than those who are not. Given than the vast majority of people own a smartphone and that according to SEO PowerSuite, 50% of Google’s traffic is on mobile, you should definitely make sure that your site is mobile ready.
Finally, given that this trend will only increase in the coming years, I suggest you to work on a website optimization plan as soon as possible.
2) Use Your Social Media Accounts
Your social media accounts are excellent levers for your content and the more your content is seen, the more likely it is to convert some of its readers into potential customers. So do not hesitate to use them to promote articles which have taken you time to write. They are worth to be read!
Another advantage of social media is that it can be used as an entrance point to your business for someone who searches on a search engine. Indeed, rather than clicking on your website, a user may decide to click on a link that will redirect him to one of your social media accounts. If they are updated regularly, the user will still have an overview of what makes your business special even if he has not visited your website.
3) Target Long Tail Keywords
Your industry’s short keywords are very interesting because of their high number of searches, but they are also the most difficult to rank well for because of their high level of competition.
That is why I recommend you to target your industry’s long tail keywords as part of your SEO strategy. These more precise keywords represent the majority of search engine queries and are often sales opportunities you should consider. For example, if you sell exfoliants, rather than targeting the keyword ‘’exfoliants’’, try ‘’natural aloe exfoliants’’. Indeed, this long tail keyword shows that the person who performed this search has a better understanding of what he wants than a person who would only perform a search with the keyword ‘’exfoliants’’.
4) Create an XML Sitemap for Your Website
Including an XML sitemap on your website is a good idea, as it helps search engines to identify the most important pages of your site. Thus, to maximize the indexing of your web property by search engines, make sure you create a sitemap for it.
5) Get Quality Inbound Backlinks by Writing Interesting Content
Despite all the changes that have occurred in the world of SEO in recent years, some things do not change and the importance of obtaining quality inbound backlinks is one of them.
However, this is one of the hardest things to do in SEO and one of the best ways to get some is to write quality content that visitors will be tempted to share by linking it on their own website.
6) Regularly Add New Content to Your Website
Put the odds in your favor to be found on the web by regularly adding new content on your website. One of the best ways to accomplish this is to integrate a blog on it. Indeed, a blog will give you a platform to publish relevant content for your target audience.
Adding content on a regular basis will ensure that your website will be indexed more frequently by search engines and encourage repeat visits because visitors will constantly have new content to view.
This concludes this article on my 6 recommendations to follow for your SEO strategy in 2015. If you want Kezber to help you to implement these recommendations, do not hesitate to contact us!