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Kevin Proulx

One of the major new trends on the web is live streaming. Since the last SXSW where Meerkat made festival-goers discovered the joy of live streaming, this trend has more and more fans every day. However, Meerkat is not the only app which aims to become the reference in this field. Indeed, Twitter has acquired Periscope, a competing app, and plans on making it the undisputed live streaming leader. Keep on reading to learn more about Periscope and how it can be beneficial to your business.

 

Periscope Aims to be the Go-to Live Streaming App

 

Periscope Logo

 

How Does Periscope Work?

Periscope is an app for Android and Apple smartphones that works as a standalone app or via Twitter. When a user wants to start a live stream, he or she may choose to make it public or available only to certain users. The livestreamer is able to know if his or her live stream is appreciated by the community by looking at the number of hearts it receives. Indeed, the app’s creators chose sending hearts as a way to express appreciation rather than ” likes ” as found on other social networks. People are also able to comment on live streams.

Why Should You Care About Periscope?

Although Meerkat has received a lot of attention at the 2015 SXSW festival, Periscope literally stole the show since Twitter acquired it. It is the app of the moment.

What creates such a big buzz around the app is that it has the potential to change the world of both media and entertainment as well as the way we consume these 2 types of content. It has already begun to reveal its great potential. Indeed, many people livestreamed the Mayweather VS Pacquiao fight on Periscope, which angered the Pay-Per-View industry. Periscope is also trying to gain a foothold in the world of journalism as demonstrated by its use by CNN journalist Max Foster during his coverage of Princess Charlotte’s birth. Finally, the application also has stars such as Ellen DeGeneres, Jimmy Fallon and Tyra Banks among its users.

In short, Periscope has the potential to revolutionize the way content is presented and consumed, and your business has an opportunity to be a pioneer among your competitors by using it in your digital marketing strategy. Seize it!

How Can Your Business Use Periscope in its Digital Marketing Strategy?

A business that wants to generate a buzz on the web has endless possibilities on Periscope. Here are some examples:

Live products/services unveilings

Organizing a press conference where the media are invited with all the necessary equipment for a webcast involves a lot of logistics. Even more so if it is broadcasted on television. With Periscope, you only need a smartphone, an interesting product/service to show and your fans! Invite them to your live stream via your communication channels in order to make them discover what you have to unveil. They will feel like they are watching a unique and exclusive event!

Contests

Periscope looks very promising for businesses who wish to organize contests with it. For example, you could create a contest where participants must find a clue at the location where you are livestreaming. The app makes contests more dynamic since everything is in real time.

Communicate with your customers

Why not use the live stream platform that Periscope offers to simply communicate with your customers? Whether it is to make announcements, Q & A (questions and answers) sessions or any other type of communication, the app provides a unique platform for businesses to express themselves and communicate with their customers.

Event livestreamings

Periscope allows people to experience live live events like it was not possible to do before. This was also the objective sought by the team that created the app while trying to create something that would be as close as possible to teleportation. Take advantage of this technology to livestream events for your business. A good example of a public figure in Quebec who uses Periscope well is Bob le Chef. Indeed, at Sherbrooke’s Bacon Festival, Bob le Chef launched a live stream while preparing recipes on the festival site.

To conclude, Periscope is the app of the moment and is orchestrating a revolution in the world of media and entertainment. It also provides a platform at the cutting edge of technology for your business to be talked about on the web. By using it as part of a varied and innovative digital marketing strategy, you will be a pioneer in your industry and your brand will be enhanced in the eyes of your current and potential customers. Who knows, maybe these efforts will even get you a mention on a blog or an influential website.

Kevin Proulx

Have you ever sent someone an email by mistake? Was its content embarassing? If so, you must have wished that time travel was available so you could go back in time to fix your mistake. If you are among those who experienced this, you will be happy to discover the latest innovation to come out of Google’s labs (unfortunately, it is not time travel). This innovation is Gmail’s Undo Send feature which allows you to unsend an email 5, 10, 20 or 30 seconds after sending it.

 

The Undo Send Feature in Gmail Will Save You From Embarassing Situations

 

Gmail Logo

 

Here is how you can activate this feature in your Gmail account.

 

1) Log in to your Gmail account on your computer.

2) Click on the Settings icon (it looks like a gear) located in the upper right corner of your screen.

Settings Icon

3) In the Settings menu, click on Settings.

Settings Menu

4) Once in the settings, make sure that you are on the General tab and look for the Undo Send feature.

5) Check this feature to activate it.

Undo Send

6) Then, you will be able to choose the delay that you will have to unsend your email. The available delays are 5, 10, 20 and 30 seconds after an email is sent.

7) Click on Save Changes which is located at the bottom of the screen.

 

Your Gmail account now has the Undo Send feature!

Kevin Proulx

You have invested in a website for your business in the hope that it attracts more visitors and it brings you more sales. However, looking at the data in your Google Analytics account, you notice that too many people quickly leave your website, so that your website does not meet your goals. This is a classic scenario that many companies are currently experiencing. If this is the case for yours, I invite you to continue reading this article because I will talk about 5 possible reasons why people leave your website.

 

Many Reasons Can Drive People to Leave Your Website

 

Desperate woman in front of a laptop

 

Your Website Looks Old

While your first instinct is to believe that content is what matters most on your website (and it is ultimately the case), the truth is that we live in a society where appearances are important and a website with an outdated design may push many potential customers away.

Psychologist and researcher Dr. Elizabeth Sillence has also conducted a research which proves the authenticity of the negative bias that people have towards websites whose design is outdated. Indeed, during her study on websites about hypertension, 94% of participants who showed suspicion towards a website attributed their mistrust to website design. This proves unequivocally that your website should have an attractive design so your visitors will want to look at the information found on it instead of leaving prematurely.

Your Website’s Structure is Not Intuitive

This has happened to us at least once: landing on a website in order to find information and getting frustrated because it is difficult to find. If you are like me, I guess you probably try to avoid websites where it is difficult to find what you seek.

Have a look at your website and navigate it by putting yourself in the shoes of your customers. Is information easy to find? Is it well structured? Is navigation intuitive? If you answer no to these questions, your website’s structure should be completely revised in order not to discourage your visitors by making them work more than necessary to find the information they want.

Your Website Loads Slowly… Very Slowly…

The kind of life we live today where people have to balance a dynamic career while taking care of a family does not lend itself at all to the philosophy of living slow and taking your time. Personally, it irritates me when a website takes a long time to load and if this happens repeatedly, I simply will stop visiting it.

Again, the best way to know how fast your website loads is to test it yourself. Enter your site in your browser’s address bar and press Enter. Calculate the time your website takes to load. Then browse each page of your website and calculate the time that each page takes to load.

To give you an idea of ​​your customers’ expectations regarding your website’s speed, 47% of consumers expect a web page to load in 2 seconds or less and 40% of them abandon a website when it takes more than 3 seconds to load, according to research made by KISSmetrics. This data demonstrates the importance of a fast website and if yours is slow, optimization work needs to be done.

Your Website Has No Calls-to-Action

Calls-to-action are essential on a website, because they drive visitors to take an action which will lead to a possible sale. If your website does not have any, your visitors will leave before making a positive action for your business.

You must therefore ensure that all your product pages, sales pages, blog posts, etc. include a relevant and appealing call to action to maximize the sales potential of your website.

The Benefits of What You are Offering are Not Clear

As an expert in your field, you know the services and products you offer to your customers and all their features. It may be that you make the mistake of putting their features to the forefront of your website to the detriment of the benefits they have for your customers. What people really want to learn by browsing your website is how what you sell will benefit them. If they are not able to find that out quickly and clearly on your site, they will leave.

You should therefore review how information about your products and services is presented on your website in order that their benefits are clearly explained.

This concludes my article on the reasons why people leave your website. Obviously there are many others, but these address several typical problems on business websites. If yours is guilty of one or more topics I discussed today, do not hesitate to contact us. It is with pleasure that we will proceed with an analysis of your website to make adjustments on what is preventing your website to retain your visitors and work at its full potential.

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