One of the major new trends on the web is live streaming. Since the last SXSW where Meerkat made festival-goers discovered the joy of live streaming, this trend has more and more fans every day. However, Meerkat is not the only app which aims to become the reference in this field. Indeed, Twitter has acquired Periscope, a competing app, and plans on making it the undisputed live streaming leader. Keep on reading to learn more about Periscope and how it can be beneficial to your business.
Periscope Aims to be the Go-to Live Streaming App
How Does Periscope Work?
Periscope is an app for Android and Apple smartphones that works as a standalone app or via Twitter. When a user wants to start a live stream, he or she may choose to make it public or available only to certain users. The livestreamer is able to know if his or her live stream is appreciated by the community by looking at the number of hearts it receives. Indeed, the app’s creators chose sending hearts as a way to express appreciation rather than ” likes ” as found on other social networks. People are also able to comment on live streams.
Why Should You Care About Periscope?
Although Meerkat has received a lot of attention at the 2015 SXSW festival, Periscope literally stole the show since Twitter acquired it. It is the app of the moment.
What creates such a big buzz around the app is that it has the potential to change the world of both media and entertainment as well as the way we consume these 2 types of content. It has already begun to reveal its great potential. Indeed, many people livestreamed the Mayweather VS Pacquiao fight on Periscope, which angered the Pay-Per-View industry. Periscope is also trying to gain a foothold in the world of journalism as demonstrated by its use by CNN journalist Max Foster during his coverage of Princess Charlotte’s birth. Finally, the application also has stars such as Ellen DeGeneres, Jimmy Fallon and Tyra Banks among its users.
In short, Periscope has the potential to revolutionize the way content is presented and consumed, and your business has an opportunity to be a pioneer among your competitors by using it in your digital marketing strategy. Seize it!
How Can Your Business Use Periscope in its Digital Marketing Strategy?
A business that wants to generate a buzz on the web has endless possibilities on Periscope. Here are some examples:
Live products/services unveilings
Organizing a press conference where the media are invited with all the necessary equipment for a webcast involves a lot of logistics. Even more so if it is broadcasted on television. With Periscope, you only need a smartphone, an interesting product/service to show and your fans! Invite them to your live stream via your communication channels in order to make them discover what you have to unveil. They will feel like they are watching a unique and exclusive event!
Periscope looks very promising for businesses who wish to organize contests with it. For example, you could create a contest where participants must find a clue at the location where you are livestreaming. The app makes contests more dynamic since everything is in real time.
Communicate with your customers
Why not use the live stream platform that Periscope offers to simply communicate with your customers? Whether it is to make announcements, Q & A (questions and answers) sessions or any other type of communication, the app provides a unique platform for businesses to express themselves and communicate with their customers.
Periscope allows people to experience live live events like it was not possible to do before. This was also the objective sought by the team that created the app while trying to create something that would be as close as possible to teleportation. Take advantage of this technology to livestream events for your business. A good example of a public figure in Quebec who uses Periscope well is Bob le Chef. Indeed, at Sherbrooke’s Bacon Festival, Bob le Chef launched a live stream while preparing recipes on the festival site.
To conclude, Periscope is the app of the moment and is orchestrating a revolution in the world of media and entertainment. It also provides a platform at the cutting edge of technology for your business to be talked about on the web. By using it as part of a varied and innovative digital marketing strategy, you will be a pioneer in your industry and your brand will be enhanced in the eyes of your current and potential customers. Who knows, maybe these efforts will even get you a mention on a blog or an influential website.