Microsoft Dynamics CRM Facts

A successful CRM solution has to meet the needs of an organization’s end users, business managers, and IT professionals.  Microsoft CRM and Kezber i Soltutions focus on delivering value to these different audiences in the following ways:

 Works the way you work

• Built upon familiar user tools.  Rather than require users to learn a new application or a completely new user interface, Microsoft CRM provides a user experience that is consistent with how users already work today.  By adding enhancements to Microsoft Outlook contacts, calendar items, and e-mail messages, users can quickly begin to streamline, manage, and share customer information with minimal training, making integration of Microsoft CRM a natural complement to the way users work. In addition to Outlook, Microsoft CRM integrates closely with the rest of Microsoft Office, leveraging the powerful analysis and data publishing tools to enable faster and better decision making for your users.
• Information when and where you need it.  Work is no longer confined to just the office. Microsoft CRM supports a variety of work styles ensuring that your users are connected to your customers whether they’re in the office or on the go.  From PCs to laptops to Pocket PC devices, Microsoft CRM keeps your users connected to critical customer data whenever and wherever it’s needed.
   

Reflects the way you do business

• Business Smarts.  With powerful reporting tools at your fingertips, Microsoft CRM provides you deeper insight into your sales, marketing, and customer service effectiveness allowing you to make better and more informed decisions.  Managers and users alike benefit from the ability to view information such as sales and customer purchasing trends, customer service responsiveness rates, and automatic sales forecasts and rollups supporting smarter decision making and more effective business planning.
• Work faster.  Managing the number of moving parts related to your business is a full time job – whether that is generating new sales, driving marketing campaigns, or simply providing a quality customer service experience to your existing customers.  The Microsoft CRM workflow engine uses powerful and easy-to-use business rules –to automate a wide range of activities in your sales, marketing and service operations.  Designed to adapt to the unique needs of diverse organizations, the Microsoft CRM workflow engine can support a nearly limitless range of business processes from basic to complex. The result is increased speed, accuracy and productivity for your employees by removing inefficient and often redundant manual procedures – but more importantly enabling your organization to consistently manage each interaction with your most important asset: your customers.
• Simplifying information everywhere.  Like most companies, chances are you rely on multiple sources of information to run your business such as accounting and financials, customer data, and inventory tracking. It is critical for this information to be easily available to those within your company who need it to do their jobs.  Microsoft CRM is designed to integrate with financial and business-management applications to give businesses a comprehensive view of sales, marketing, and customer service interactions, and includes integration with the Microsoft Business Solutions enterprise resource planning (ERP) products. Microsoft CRM is built from the ground up on Microsoft .NET architecture, helping ensure ongoing business value through easy integration with third-party applications and Web services.
• Adapts as your business adapts.  Out of the box, Microsoft CRM provides a great solution for organizations that want to get up and running quickly with a rich CRM solution .  However, each business is unique – and some customers will want to modify the solution to make it fit just right. Microsoft CRM offers a complete software development kit (SDK) and features open, security-enhanced APIs to allow easy customization and to build upon the Microsoft CRM platform.  This enables the solution to grow and change as the needs of your organization grow and change.

• Leverages what you already have.  Built upon the powerful and robust infrastructure of the Microsoft Windows Server System™, which includes products such as Microsoft Windows Server™ 2003, Microsoft Exchange Server 2003 and Microsoft Small Business Server 2003, companies can be assured that Microsoft CRM is designed to deliver a rich, robust, and secure platform for your sales, marketing, and customer service management.  Leveraging these extensive investments, Microsoft CRM offers security features, systems availability, scalability and reliability unmatched by other CRM solutions on the market.  Microsoft CRM was designed to integrate with your existing Microsoft infrastructure removing the burden of managing “another” complex system

A successful CRM solution delivers fast user adoption, better management control, and a stable and supportable platform for IT to operate and support.  Microsoft Dynamices CRM is designed specifically to address these needs.