Business Intelligence: From Data to Strategic Decisions
November 11, 2020

Always striving for growth and innovation,
today's businesses are driven by Big Data. By letting you view, analyze, and
compare all your organization's data, Business Intelligence paves the way
toward better-informed decisions at the strategic, financial, and operational
levels. But how do you make sense of it all and get the right data to speak to
you?
Business Intelligence, a powerful ally for
informed decision-makers
BI assists decision-makers at all levels who want to visualize, in
real-time, their organization's many performance indicators (KPIs) without
having to spend hours sifting through data. No more corrupt Excel files—with
BI, your data is automatically compiled in a protected database. Each
department can access relevant information in just a few clicks and thus better
align its actions with performance-driven objectives.
BI and your company
Imagine if, instead of measuring your teams' productivity every week, you were kept
up to speed in real-time? Corrective actions could be taken immediately instead
of the following week. By providing your managers and decision-makers with powerful
performance indicators, you give them the ability to act when it matters.
Simply put, BI optimizes business efficiency and, in turn, profitability. By
being genuinely proactive, you gain a clear competitive advantage.
Consider sales and marketing. How much time do you spend retrieving data from the previous quarter? Think about finances, operations, or even maintenance—do your managers know the real cost of training a new employee? Can you attach a dollar sign to a lost day caused by broken assembly-line machinery? Answering these sorts of questions can be a daunting task that takes weeks. By the time you intervene, it may be too late. Instead of forcing you to exert all your energy compiling and sorting through data, BI lets you analyze results and act immediately, day in and day out. Now just imagine the value it can bring to your business quarter after quarter…
BI and your employees
To increase your workforce's autonomy and
agility, you can make a KPI dashboard accessible to employees. Designed with
data protection top of mind, these dashboards let you manage access from
anywhere at any time. By equipping key players with real-time data
visualization, your managers can make moves strategically and with greater
precision. This is what's known as data-driven decision making.
What to measure, how to measure it, and
why you need it
Most businesses understand that data comes
from a wide variety of internal and external sources. But how do you sort out
which ones are most crucial for your objectives? BI experts can often identify
more than 60 different data sources for a company, regardless of industry. Do
you know your business's best data sources? And if so, do you understand how to
compile and analyze everything properly? Just think about how much this data
can reveal.
Business
Intelligence supported by Microsoft Power BI
Tools
such as Microsoft's Power BI use interactive dashboards, letting you track up-to-the-second
performance indicators and progress from anywhere. Highly precise, these
cloud-based tools give you a clear and secure view of what matters most for
your business. And the best part is, it's incredibly intuitive! You don't have
to be a BI analyst to harness the power of these dashboards. With that said, when
it comes to identifying, extracting, processing, and compiling data, it's good
to have an expert on hand who can effectively filter everything and extract
only the relevant data to generate meaningful metrics.
Entrust the job to BI experts
Unquestionably, precise planning and
project calibrating are crucial in getting the most out of BI. Often
overlooked, the first (and arguably most important) step is analysis.
Understanding a business's objectives in a way that accounts for its needs,
priorities, but also ROI should establish the scope of the project. For
instance, identifying data sources is one thing, but extracting, storing, and
processing your valuable information may require software upgrades. By working
with an expert BI firm, you get a detailed game plan that accounts for your
project's many variables: analysis, development, deployment, and training so
your team can effortlessly embrace this new technology.
Organizational change management
Business Intelligence is an essential
ingredient in modernizing operations. It bolsters leadership not only for
management but also for anyone called upon to make critical decisions. BI optimizes
operational agility and team efficiency so you can better achieve objectives
and boost profits. Are you ready for Data-Driven Business?

How do you encourage your employees to come back to the office?
Work habits have been turned upside down in recent years as employees have become increasingly aware of the advantages of working remotely. While more and more companies are forcing employees to return to the office a few days a week, we at Kezber have decided not to impose any compulsory in-person days and allow employees to telecommute 100% of the timeif they want to.

Kezber earns 4 Microsoft Solutions Partner badges
At
the end of 2022, the Microsoft Partner Program received a breath of fresh air thanks
to a complete rebranding and a new classification of its partners. The Gold and
Silver designations have disappeared to make way for 6 new
designations. Kezber managed
to obtain 4 of these 6 badges !

Episode #002 - Cybersecurity awareness
In today's digital world, cybersecurity is a topic that concerns us all, whether we're individuals or professionals. In this podcast, we take an in-depth look at the different aspects of cybersecurity, highlighting both the challenges we face and the steps we can take to protect our data and our lives online.